Justin Bieber’s making the switch from hotel slippers to Crocs.
The “Holy” singer, 25, sent fans into a frenzy when he posted an Instagram photo of yellow Crocs floating in a pool on Thursday, teasing an upcoming collaboration in his fashion brand Drew House’s signature color.
“Soon,” was all that Bieber captioned the pic.
When reached for comment, a rep for the brand was similarly tight-lipped: “We told you this Croctober was going to be big. More details coming soon,” they said.
Clearly, fans are already dying for a piece of the collab: Crocs’ shares rose more than 11 percent following Bieber’s post, trading at a peak of $47.81 on Thursday afternoon, according to Business Insider. Shares dropped slightly to $45.19 before market close, but were still 5.8 percent ahead for the day.
And it’s not just the Biebs who loves Crocs; the company recently released wildly popular designs from Bad Bunny and Post Malone.